Google Analytics An Analytical Tool - 800 Words

Google Analytics is a product or an analytical tool which helps marketers design strategy as per the response of the customers. As use to happen some years earlier, a marketer would design a strategy, implement it at the market place and then conduct surveys or customer feedbacks after a significant period has passed to know the effect of his strategy or whether he needs to bring changes. By the time the marketer implements a new strategy the market dynamics and needs of the customers have already changed and hence there is always a lag between the customer demands and the strategy response to that demand. The purpose of this study is to understand how Google Analytics as an analytical tool helps marketers react immediately to customer demands and interests. For this, we can consider the example of Slickdeals which is an e-commerce website selling products online. Slickdeals guarantee its customers best deals, coupons, sales on a wide variety of products. It needs to customize its website based on various occasions, festivals and the region wise bestselling products on various e-commerce websites. This requires modifying the website almost every week or even less than a week. Google analytics can help Slickdeals in increasing their target sales specific to region by using various features of the tool. Goals of using Google Analytics and the feature used to achieve it can be: 1. To find out relevant and meaningful data coming from various regions- the first step in anyShow MoreRelatedWeb Analysis : Google Analytics791 Words   |  4 Pagesuses analytical tools to analyze their business and their web site based on the metrics derived from the analytic tools. There will be lot of data which is obtained from the analytic tools which most of the time the web site developers don’t make right insights with the data obtained from the analytic tools. 80% of the web based business does not use their analytics data; they don’t even track important factors like conversion rates and purchases. Google Analytics: It is an analytical administrationRead MoreAnalysis : Web Analytics 2.0 : The Art Of Online Accountability And Science Of Customer Centricity1223 Words   |  5 Pagestoday, whether small or large; to be linked to analytics and have a thorough understanding of converting the analytics into actionable insights in order to have a competitive advantage over others. Analytics is an important component of successful modern online businesses or the businesses with a website. According to the book ‘Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity’ by Avinash Kaushik â€Å"Web Analytics is the analysis of qualitative and quantitativeRead MorePicking The Perfect Analytical Tool For Our Business771 Words   |  4 PagesPicking the perfect analytical tool for our business can be a difficult task, tedious and expensive business. We can even go for free administrations, for example, Google Analytics. The issue is r egularly that regarding the matter of value or administrations, there isn t much in the method for a centre ground between the free administrations and the administrations that can cost you a large number of dollars. Many companies are complaining that there is huge amount of data and we don’t have enoughRead MoreWeb Analytics 2. 0 Essay779 Words   |  4 Pagesdevelopment of web analytics was rather faltering in the era of Web Analytics 1.0, where a massive amount of data was collected from the web and decisions can barely be made over them. Yes, larger data tends to render a larger picture of descriptive information of the event, but it does not tell a whole story. In such conditions, what most companies normally find that there is a gap or a disconnection between customer behavior and strategies for the business. â€Å"Web Analytics 2.0 is: the analysisRead MoreWeb Analytics, The Measurement, Collection, Analysis And Reporting Of Web1065 Words   |  5 PagesWeb analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of the business. Web analytics is characterized as a sway s examination of a site on its clients. E-trade organizations and other site distributers regularly utilize web investigation programmingRead MoreThe 10 / 90 Regime837 Words   |  4 Pages The 10/90 rule was developed by the Kaushik to help address the problem of having too much data and not enough insights. The 10/90 rule states that for every 10 dollars a company invests in analytics tools, they should invest another 90 dollars on people to analyze the data. His message is clear- information and insights are the end goal for creating value and a company can only get there by spending its resources on people more than machines. Companies need the insights and information and currentlyRead MoreThe Benefits Of Web Analytics1285 Words   |  6 PagesAvinash Kaushik’s 10/90 rule states that for every $10 you spend on a web analytics tool, you should be spending $90 on the people to analyze the numbers i.e. a company spending $50k on any paid solution, such as Adobe (Omniture) and Coremetrics, should be spending $450k on a team of web analysts to analyze and gain valuable insights, considering that a web analyst’s typical daily/weekly role is split into the following categories: (Younus, 2011) Often, companies either are not aware of or forgetRead MoreMarketing Analysis : Gopro Sells Products Direct From Their Website Online And Retail Locations1440 Words   |  6 Pagestrack them with analytical tools and RFID chips. 9.4 Marketing Technology. Throughout the marketing GoPro will leverage the latest in technologies to track and monitor the sales and marketing outreach. Google (the owner of YouTube) offers a free analytical tool for advertisers. Google Analytics will be implemented with all interned media campaigns. A HTML token is placed within each webpage, which helps analyze visitor traffic and paint the complete picture of their needs (Google, 2015). TheRead MoreImpact Of Big Data On Businesses1298 Words   |  6 Pagesopportunities for themselves. By using big data analytics, companies take timely decisions and provide customized solution in every field. Major challenge faced by big data in any of the above fields is the privacy of data. Law is in its nascent stage when it comes to online data privacy. Industry giants like Google, Facebook tap into this opportunity before the law gets stringent, for commercial success to target advertise. Privacy could be a powerful marketing tool for upcoming products services. The daysRead MoreNetwork And Web Analytics At Google Analytics1774 Words   |  8 Pages Analytic Tool: Clicky Asia Pressley April 2, 2016 ISM4420100_2016S_30026 (Social Media and Web Analytics [Spring 2016]) Developed by Roxr Software, Clicky is the best thing invited since Google Analytics. Some even think its better the the Google Analytics. This tool is free to analyze one website and that has less then 3000 daily page views (upgrade to more sites and premium features). Clicky, known for its simple interface, has an array of features that beat