Google Analytics An Analytical Tool - 800 Words

Google Analytics is a product or an analytical tool which helps marketers design strategy as per the response of the customers. As use to happen some years earlier, a marketer would design a strategy, implement it at the market place and then conduct surveys or customer feedbacks after a significant period has passed to know the effect of his strategy or whether he needs to bring changes. By the time the marketer implements a new strategy the market dynamics and needs of the customers have already changed and hence there is always a lag between the customer demands and the strategy response to that demand. The purpose of this study is to understand how Google Analytics as an analytical tool helps marketers react immediately to customer demands and interests. For this, we can consider the example of Slickdeals which is an e-commerce website selling products online. Slickdeals guarantee its customers best deals, coupons, sales on a wide variety of products. It needs to customize its website based on various occasions, festivals and the region wise bestselling products on various e-commerce websites. This requires modifying the website almost every week or even less than a week. Google analytics can help Slickdeals in increasing their target sales specific to region by using various features of the tool. Goals of using Google Analytics and the feature used to achieve it can be: 1. To find out relevant and meaningful data coming from various regions- the first step in anyShow MoreRelatedWeb Analysis : Google Analytics791 Words   |  4 Pagesuses analytical tools to analyze their business and their web site based on the metrics derived from the analytic tools. There will be lot of data which is obtained from the analytic tools which most of the time the web site developers don’t make right insights with the data obtained from the analytic tools. 80% of the web based business does not use their analytics data; they don’t even track important factors like conversion rates and purchases. Google Analytics: It is an analytical administrationRead MoreAnalysis : Web Analytics 2.0 : The Art Of Online Accountability And Science Of Customer Centricity1223 Words   |  5 Pagestoday, whether small or large; to be linked to analytics and have a thorough understanding of converting the analytics into actionable insights in order to have a competitive advantage over others. Analytics is an important component of successful modern online businesses or the businesses with a website. According to the book ‘Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity’ by Avinash Kaushik â€Å"Web Analytics is the analysis of qualitative and quantitativeRead MorePicking The Perfect Analytical Tool For Our Business771 Words   |  4 PagesPicking the perfect analytical tool for our business can be a difficult task, tedious and expensive business. We can even go for free administrations, for example, Google Analytics. The issue is r egularly that regarding the matter of value or administrations, there isn t much in the method for a centre ground between the free administrations and the administrations that can cost you a large number of dollars. Many companies are complaining that there is huge amount of data and we don’t have enoughRead MoreWeb Analytics 2. 0 Essay779 Words   |  4 Pagesdevelopment of web analytics was rather faltering in the era of Web Analytics 1.0, where a massive amount of data was collected from the web and decisions can barely be made over them. Yes, larger data tends to render a larger picture of descriptive information of the event, but it does not tell a whole story. In such conditions, what most companies normally find that there is a gap or a disconnection between customer behavior and strategies for the business. â€Å"Web Analytics 2.0 is: the analysisRead MoreWeb Analytics, The Measurement, Collection, Analysis And Reporting Of Web1065 Words   |  5 PagesWeb analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of the business. Web analytics is characterized as a sway s examination of a site on its clients. E-trade organizations and other site distributers regularly utilize web investigation programmingRead MoreThe 10 / 90 Regime837 Words   |  4 Pages The 10/90 rule was developed by the Kaushik to help address the problem of having too much data and not enough insights. The 10/90 rule states that for every 10 dollars a company invests in analytics tools, they should invest another 90 dollars on people to analyze the data. His message is clear- information and insights are the end goal for creating value and a company can only get there by spending its resources on people more than machines. Companies need the insights and information and currentlyRead MoreThe Benefits Of Web Analytics1285 Words   |  6 PagesAvinash Kaushik’s 10/90 rule states that for every $10 you spend on a web analytics tool, you should be spending $90 on the people to analyze the numbers i.e. a company spending $50k on any paid solution, such as Adobe (Omniture) and Coremetrics, should be spending $450k on a team of web analysts to analyze and gain valuable insights, considering that a web analyst’s typical daily/weekly role is split into the following categories: (Younus, 2011) Often, companies either are not aware of or forgetRead MoreMarketing Analysis : Gopro Sells Products Direct From Their Website Online And Retail Locations1440 Words   |  6 Pagestrack them with analytical tools and RFID chips. 9.4 Marketing Technology. Throughout the marketing GoPro will leverage the latest in technologies to track and monitor the sales and marketing outreach. Google (the owner of YouTube) offers a free analytical tool for advertisers. Google Analytics will be implemented with all interned media campaigns. A HTML token is placed within each webpage, which helps analyze visitor traffic and paint the complete picture of their needs (Google, 2015). TheRead MoreImpact Of Big Data On Businesses1298 Words   |  6 Pagesopportunities for themselves. By using big data analytics, companies take timely decisions and provide customized solution in every field. Major challenge faced by big data in any of the above fields is the privacy of data. Law is in its nascent stage when it comes to online data privacy. Industry giants like Google, Facebook tap into this opportunity before the law gets stringent, for commercial success to target advertise. Privacy could be a powerful marketing tool for upcoming products services. The daysRead MoreNetwork And Web Analytics At Google Analytics1774 Words   |  8 Pages Analytic Tool: Clicky Asia Pressley April 2, 2016 ISM4420100_2016S_30026 (Social Media and Web Analytics [Spring 2016]) Developed by Roxr Software, Clicky is the best thing invited since Google Analytics. Some even think its better the the Google Analytics. This tool is free to analyze one website and that has less then 3000 daily page views (upgrade to more sites and premium features). Clicky, known for its simple interface, has an array of features that beat

Obesity Is A Major Public Health And Economic Problem...

Obesity is a major public health and economic problem within populations. The complex interactions between environment, individual factors and genetic variability have escalated the issue to the top of policy and programme agendas worldwide, with prevention of childhood obesity providing a particularly compelling mandate for action.1, 2 There is an undisputed understanding that this epidemic is in need of urgent action that is both comprehensive and sustainable. Often upstream legislative and funding decisions are subject to socio-political and economic influences and scrutiny; a framework for defining their evidence base is essential.3 This paper aims to develop an evidence-based decision-making framework relevant to overweight and obesity prevention in children. It builds upon an existing framework developed by Keleher and Murphy and is defined by five key policy and program levels of intervention. These levels of intervention include; disease prevention, communication strategies, health education and skill development, community and health development as well as setting up supportive environments that facilitate change.4 Unlike other causes of preventable death and disability, there are currently no exemplary populations in which overweight and obesity have been reversed by public health measures.2 This absence depicts the necessity for coordinated approaches across primary care, behaviour and socio-ecological tiers, with a priority on reduction of the supply-sideShow MoreRelatedThe Prevalence of Obesity in Industrialized Countries1060 Words   |  4 Pagesof obesity in industrialized countries is high and risin g. (Reidpath, Burns, Garrard, Mahoney, Townsend, 2002) Obesity is a national epidemic, it is estimated that half the Australian population is overweight. (Reidpath, 2002) It is also a major risk factor for obesity-related diseases, including non-insulin-dependent diabetes mellitus (type 2), coronary heart disease, hypertension, and various cancers. (Reidpath, 2002) This essay will examine the current state of obesity with a public health approachRead MoreChildhood Obesity Is Becoming A Major Public Health Problem1367 Words   |  6 Pagesdecade, there has been a rise in the prevalence of overweight and obesity in children and adolescents, In 2013, the number of children (under 5 Years) said to be overweight was over 42 million with 31 million of them living in developing countries. (WHO, 2015), and if not properly handled, could lead to serious health problems like cardiovascular disease. (Owen et al., 2009). Childhood Obesity is becoming a major public health problem and if not pr operly talked could lead to serious case of morbidityRead MoreNutrition and Health in Third World Countries1523 Words   |  7 PagesNutrition and Health: Underdeveloped and Developed Nations Na’Tasha Slade Strayer University Nutrition and Health: Underdeveloped and Developed Nations Despite the vast research on nutrition and health, malnutrition is still a major fatality in this present day. Policymakers, social scientist and medical experts have expressed alarm about the growing problem. While most agree that the issue deserves attention, consensus dissolves around how to respond and resolve the problem. Malnourishment continuesRead MoreObesity And Its Effects On Society1303 Words   |  6 PagesObesity and its Effects on Society ‘America is fat’, this statement repeated by numerous people in and out of healthcare profession and if someone don’t believe this statement, maybe the following statistic will change our mind. According to (CDC) Center for Diseases Control and prevention, obesity rate grew 65% between 1990 and 2002(Su). Still not convince? When most Americans read that statistics they have single question is ‘Why?’ How is the rate of obesity growing so fast? Is this the way weRead MoreResearch Paper: The Roles, Obligations, and Responsibilities of the Modern Nurse909 Words   |  4 Pagesï » ¿HEALTH POLICY PAPER THE ROLE OF THE NURSE Defining the Roles, Obligations, and Responsibilities of the Modern Nurse Contemporary nursing has become a highly specialized field with numerous different practice areas and corresponding roles, obligations, and responsibilities. Yet, in spite of the broad range of specialization and practice areas, nurses continue to share basic fundamental roles as members of their profession. For example, nurses have responsibilities as patient educators in any interactionRead MoreChildhood Obesity Among Hispanic Children1729 Words   |  7 Pages Obesity among Hispanic Children Childhood obesity has increased dramatically during the past decade (U.S. Department of Health and Human Services, 2011). Although the rise in obesity cuts across all of age groups, both genders, and all cultural and racial groups; statistics have demonstrated that Hispanic children are more likely to become obese than White or Black children in the United States. According to the United States Department of Agriculture (2011), childhood obesity is more prevalentRead MoreReduced Energy Expenditure And Prevalence Obesity Rates Among Children928 Words   |  4 Pageshas contributed to prevalence obesity rates among children. Demographic and epidemiologic analysis alone do not account for the high rates in childhood obesity. These analysis help provide a clearer understanding of why obesity is a national epidemic. It is significant as public health officials to know that there are substantial racial differences in obesity among young kids and teenagers in the United States. Among Hispanics for instance, the incidence of obesity was higher in 2011-2012 at 22Read MoreEssay about Nutrition in Public Health 1165 Words   |  5 PagesNutrition in public health: Objectives: Ensure that students acquire specific knowledge for the analysis of food and nutrition problems in population groups. Identify the causal factors of the state of nutrition in communities. Be able to take part in the planning and programming for prevention and control activities within the field of nutrition in public health. Program: I. Concept of public health: Historical evolution. Population and food. Quality of life and socioeconomic developmentRead MoreFactors That Influence Obesity Rates Among Children Essay1520 Words   |  7 Pagesdescribe the factors that influence obesity rates among children. It will review relevant literature concerning the bio-psychosocial facts and etiology involved in childhood obesity. This paper will discuss why this is a problem not only for the client system, but also a significant social problem. Multiple systems will be explored to support the continuation of the problem on a micro, mezzo and macro level. Some specific policies that exacerbate the problem will be looked at along with basic valuesRead MoreIs Obesity Predominantly An Individual Problem?. The Rate1089 Words   |  5 PagesIs obesity predominantly an individual problem? The rate of obesity is increasing globally and is a serious public health issue. It no longer only affects developed countries but is also having implications on developing countries. Often the focus is placed on individual choices and behaviours, this does not take into account the research and evidence that clearly shows that obesity is a multifaceted issue. To improve the level of obesity the broader determinants needs consideration. This essay

Impairment of Goodwill free essay sample

Studying this technical article and answering the related questions can count towards your verifiable CPD if you are following the unit route to CPD and the content is relevant to your learning and development needs. One hour of learning equates to one unit of CPD. Wed suggest that you use this as a guide when allocating yourself CPD units. The basic principle of impairment is that an asset may not be carried on the statement of financial position above its recoverable amount, which is the higher of the assets fair value less costs to sell and its value in use. An assets carrying value is compared with its recoverable amount and the asset is impaired when the former exceeds the latter. Any impairment is then allocated to the asset, with the impairment loss recognised in profit or loss. All assets subject to the impairment review are tested for impairment where there is an indication that the asset may be impaired, although certain assets such as goodwill and indefinite-lived intangible assets are tested for impairment annually even if there is no impairment indicator. The recoverable amount is calculated at the individual asset level. However, an asset seldom generates cashflows independently of other assets, and most assets are tested for impairment in groups of assets described as cash-generating units (CGUs). A cash-generating unit is the smallest identifiable group of assets that generates cash inflows that are largely independent of the cash inflows from other assets or groups of assets. Goodwill acquired in a business combination is allocated to the acquirers CGUs that are expected to benefit from the business combination. However, the largest group of CGUs permitted for goodwill impairment testing is the lowest level of operating segment. Under IAS 36, Impairment of Assets, impairment testing of goodwill must be performed at a level no larger than an operating segment as defined in IFRS 8, Operating Segments. However, complexity is created because IFRS 8 allows operating segments to be aggregated into a higher-level reportable operating segment if certain criteria are met. IAS 36 was not clear as to whether the highest level of aggregation of CGUs for goodwill allocation and impairment testing purposes was to be no larger than an operating segment before or after this aggregation. To deal with this lack of clarity, the International Accounting Standards Board (IASB) has issued an amendment to IAS 36 to clarify that a CGU cannot be larger than an operating segment before aggregation. Entities should ensure their CGUs are aligned with their operating segments. The recoverable amount of a CGU is the same as for an individual asset. The carrying amount of a CGU consists of assets directly and exclusively attributable to the CGU and an allocation of assets that are indirectly attributable on a reasonable and consistent basis to the CGU, including corporate assets and goodwill. Where goodwill has been allocated to a CGU and the entity disposes of an operation within that CGU, the goodwill attributable to the operation disposed of is included in the carrying amount of the operation when calculating the profit or loss on disposal. Similarly, an entity might reorganise its business and change the composition of one or more CGUs to which goodwill has been allocated. In such situations, the goodwill attributable to operations that are moved between CGUs is calculated on the basis of the relative fair values of those operations and the remainder of the CGUs from which the operations are transferred. Liabilities that relate to the financing of the CGU are not allocated to determine the carrying amount of the CGU as the related cashflows will be excluded from the impairment calculations. An impairment charge calculated for a CGU should be allocated to the CGUs individual assets first of all to goodwill allocated to the CGU, and then to the other assets of the CGU on a pro rata basis according to the carrying amount of each asset in the CGU. In allocating the impairment loss to a CGU the carrying amount of each asset within the CGU should not be reduced below the highest of: ) fair value less costs to sell; b) value in use; c) zero. Any unallocated impairment should be reallocated to the CGUs other assets, subject to the same limits. This could result in a process that continues until the impairment loss is fully allocated or until each of the CGUs assets have been reduced to the highest of each assets fair value less costs to sell, value in use and zero. The recognition of impair ment loss should not, however, result in recognition of a liability, unless it meets the definition of a liability under another IFRS. IFRS 3, Business Combinations, brings in new requirements for the allocation of impairment losses when dealing with goodwill. An entity that acquires a partial interest in a subsidiary can choose on an acquisition-by-acquisition basis how to measure the non-controlling interest (NCI). It can be measured at the NCIs proportionate share of the fair value of the subsidiarys identifiable net assets at the date of acquisition or at the fair value of the NCI at the acquisition date. An entitys choice of method will affect the amount of goodwill that will be recognised in the consolidated financial statements. Under the partial goodwill method, only the holding companys share of the goodwill is recognised; under the full goodwill method, goodwill includes both the holding companys and the NCIs share of the goodwill in the subsidiary. Management should consider the measurement methods impact on their impairment test when choosing how to measure an NCI under IFRS 3. Entities will need to keep records of each component of their goodwill balances. Any CGU containing goodwill is tested for impairment annually. However, the way that entities choose to measure their goodwill and NCI affects the nature of the test and the amount of impairment loss recognised. Under the partial method, a notional gross-up of the entitys goodwill balance is required to ensure the carrying value of the CGU includes any goodwill attributable to the NCI. The grossed up amount is compared to the recoverable amount of the CGU and an impairment loss calculated. Only the holding companys share of the impairment loss is recognised in profit or loss. This requirement is not new and entities will already be grossing up goodwill from partial business combinations in impairment tests. Under the full goodwill method, there is no grossing up required because the goodwill figure already captures the goodwill that is attributable to the NCI. Example An entity acquires 60% of a subsidiary, which is a CGU. At the year-end, the carrying amount of the subsidiarys identifiable net assets is GBP 30m; the recoverable amount of the CGU is GBP 43m. Goodwill is GBP 12m using the partial method or GBP 18m under the full goodwill method. The first table shows the impairment test under the partial goodwill method; the second table shows the impairment test under the full goodwill method. Under the partial goodwill method only the holding companys share of the impairment loss is recognised in profit or loss because only the holding companys goodwill share is recognised. This is 60% of GBP 7m, or GBP 4. 2m. Using the full goodwill method, the impairment loss charged to profit or loss is higher for an entity that elects to adopt the fair value method. There will almost always be a difference in the impairment figure calculated under the two methods. Under the full goodwill method, the impairment loss is recognised in full. There are requirements for allocating goodwill impairment losses between the holding company and the NCI. Where the subsidiary with the NCI represents a CGU for goodwill impairment-testing purposes, the allocation of the loss is done on the same basis as the allocation of profit. Under the full goodwill method, the full impairment loss of GBP 5m is charged against the goodwill/the net assets and in profit or loss, 40% is allocated to the NCI (GBP 2m) and 60% (GBP 3m) to the holding company. The allocation of impairment losses between the holding company and the NCI can become more complex if the subsidiary is not a CGU itself but part of a larger CGU for impairment testing purposes. The full goodwill method introduces some complexities in impairment testing in this scenario and management should consider the impact on impairment tests when choosing goodwill method. Difficulties may well occur where entities have a CGU that has goodwill from several sources. Examples will be subsidiaries acquired before IFRS 3 was revised that apply the partial goodwill method, subsidiaries acquired after IFRS 3 was revised that apply the full goodwill method, and entities that have goodwill from 100%-owned subsidiaries. Example In the above example lets assume that the subsidiary (A) that has been acquired is part of a larger CGU that includes another subsidiary (B) that is 100%-owned by the holding company. Assume that goodwill of GBP 27m arose on the acquisition of the wholly owned subsidiary. The carrying amount of the identifiable net assets of the combined CGU (A plus B) is GBP 50m and the recoverable amount of the combined CGU is GBP 80m. If the full goodwill method is used, the results are as shown in the Impairment Problems table on this page. Under IAS 36, impairment losses are allocated first to goodwill and then to the identifiable assets on a pro rata basis. All the impairment loss in the example relates to goodwill and is allocated to the two subsidiaries that form the CGU. The loss will be allocated based on their relative carrying amounts of goodwill. The loss will be allocated 40/60, based on the goodwill values of GBP 18m and GBP 27m respectively. Thus the goodwill of wholly owned subsidiary B will be charged with a GBP 9m impairment loss and that of partially owned subsidiary A with a GBP 6m impairment loss. Bs impairment loss will be charged entirely to the profit or loss of the holding company whereas As will be split on the profit-sharing basis (60/40) between the holding company and the NCI GBP 3. 6m and GBP 2. 4m respectively. This example does not reflect all of the complexities that might well occur in practice. Under IFRS 3, impairment losses have to be allocated between each component of the goodwill in the CGU, which will mean detailed tracking of each component of goodwill.

Robin Yamaguchi Essays - Ren Descartes, Epistemology, Rationalists

Robin Yamaguchi Math 13 March 21, 1999 Rene Descartes In the recent hit movie The Net, the character played by Sandra Bullock has her identity erased. Everyone doubted her existence. This was not, however, the first time someone's existence was questioned. In the early 17th century a philosopher, who is named Descartes, questioned his own existence. His life was dedicated to the founding of a philosophical and mathematical system in which all sciences were coherent. Descartes was born in 1596 in Touraine, France. His education consisted of attendance to a Jesuit school of La Fleche. He studied a liberal arts program which emphasized philosophy, the humanities, science, and math. He then went on to the University of Poitiers where he graduated in 1616 with a law degree. Descartes also served as a volunteer in several different armies to broaden his horizons. After all of Descartes' study and contemplation of math and science, he decided to find a single principle without doubt on which to build knowledge. His purpose in life became the development of a metaphysical theory that would prove the mathematical truth he had found. His analytical system of doubt led him to doubt everything in the world. He finally reached the conclusion that everything can be doubted except for one thing, his own existence. Even this was called into doubt and found true. Descartes rationalized that by doubting his own existence, he was thinking. If he was thinking, then he must be existing. Then he contemplated whether he was awake or asleep. If he was asleep, then he was dreaming that he was thinking and therefore not existing. He decided that one could use sense perception to realize if one was awake of asleep. Finally he concluded, "I think, therefore I am." This became the basis for his entire system of beliefs. Descartes' argument for existence was called "cogito ergo sum." All of Descartes philosophical arguments were made by analytical means. He deduced the conclusion. According to Descartes, one's existence must be because they cannot not exist. By saying that one does not exist, that person is thinking and thus externalizing their thoughts through speech and must exist. Thereby, he proved by the converse statement of nonexistence that he does exist. Descartes did differentiate between existing and being, however, this will not be addressed accept to be mentioned. Next, Descartes must prove the existence of an omnipotent and perfect being. He reasoned that he is not perfect. Then the fact that a perfect thing exists. If he exists and is not perfect then that which is perfect also exists. He says that this thing which is perfect is God. He says God exists because of his thoughts of God as an extension of God's existence. After further philosophical reasoning he proved the existence of God. His proof of God has become the classic ontological proof used ever since. Descartes further proved that God cannot deceive anyone concerning anything. This proof was necessary in order to proceed on to other topics such as the world and it's origins and laws. His God must also be omnipotent to do the things he wished to describe later, so he proved God to be omnipotent. The main literary work in which he published these proofs was his Meditations. The other major philosophical work, which was publisher later, was his Discourse on Method. These two main works have paved the path for modern philosophy throughout the world. Although Descartes proved the existence of God, he did not believe him to be imminent, but rather, transcendent. He was by definition a Deist. He believed that God created the world and the laws by which it works. Then, set the cosmos in motion by these natural laws and simply watches it operate. Once Descartes proved his own existence and that of God's, he proceeded on to the sciences. He showed that mathematics was the truest of all sciences. Descartes studied math intensely at the Jesuit school. His zeal for the subject continued into his later life. Gradually, he became more and more disgusted with the current system of math. He sought to revise it and ended up revolutionizing it. Math today is based upon the Cartesian system. He is called