Interdisciplinary Approaches to the Japanese Internment Essay

Interdisciplinary Approaches to the Japanese Internment - Essay Example movement by Japanese Americans also brought about the involvement of other ethnic minority groups like the Asian Americans and African Americans, who also pushed for its repeal. Several of these organizations pointed out internment was not the only issue with regards to the repeal but rather it encompasses other concerns such as â€Å"past and present racism, discrimination, urban poverty, violence, social unrest and other problems that the minority communities faced† (Masumi 186). The argument presented in this article is that the Japanese American internment played a major role in the repeal of the Emergency Detention Act, Title II of the Internal Security Act of 1950. More than anything else, the repeal of Title II was a way of indirectly apologizing for the atrocities brought about by the internment of the Japanese. Yes, I was convinced by the evidence that supported the argument because the move to repeal Title II became a venue for Japanese Americans to break their silence and talk openly about their experiences in the internment camps. This has led to an awareness by the American public; thus, the support for the repeal increased. Furthermore, during the time when the move to repeal Title II was initiated, the fears of an imminent communist threat already subsided (Masumi 170). Masumi, Izumi. "Prohibiting "American Concentration Camps": Repeal of the Emergency Detention Act and the public historical memory of the Japanese American internment." Pacific Historical Review 74.2 (2005):

Marketing Essay Example | Topics and Well Written Essays - 2000 words - 23

Marketing - Essay Example In the past, the 4Ps (product, price, place and promotion) of marketing strategy were highly relevant mainly because of the three main reasons. They were lack of variety within the products, people were exposed to limited means of publicity and lastly promotional activities were more localised. The strategy therefore, was viable in the given restrained parameters and yielded results that satisfied both the customers and the retailers of the time (Shultz, 2001). Unilever had realized early that technological advancements have brought forth an explosion of information that is easily accessible to public through the internet and other media like television, radio, mobile phones etc. The internet has made it easy for the customers to become aware of the product details including its availability at competitive prices which has precipitated the need to develop a whole new perspective for a new marketing technique. One needs to be more open when Shultz say that it is the end-users who now control the markets rather than the marketers. Unilever understood the compulsions of the contemporary times and has adopted innovative and mix market strategy for its Axe products to meet the challenges from its rival companies in the global market. It is true that increased awareness among the customers has put more pressure on the marketers. Even though the customer base is increasing, it is becoming difficult not only to attract more customers but also to retain them. So, one need to add something ‘more’ on the existing products to make it more attractive without compromising much on the price. In fact, the more innovative the product and fancier the promotional techniques, the higher are its chances of capturing market space. Thereby, asserting that brands, advertising, and promotional techniques are very important tools of marketing. The Axe products have incorporated this marketing mantra in their strategy and maintained an edge over their